Every banner ad as well as any corporate animation needs to accomplish a few things: Maintain branding, messaging and have an encouragement for the user to click or to engage. The challenge is that you don’t have much room to do this. And to top it off, you must also keep the design simple, maintain hierarchy & brand consistency as well as make it all readable - sometimes in a very small size. On this page are a few examples where I believe all of these criteria are not only met, but ended up being quite successful.